LORD OF THE RINGS. SNAKES ON A PLANE. WE MAY NOT HAVE INVENTED SOCIAL MEDIA, BUT WE’VE BEEN WORKING IN IT SINCE LONG BEFORE ANYONE CAME UP WITH THE NAME. 
WE LIVE AND BREATHE THIS STUFF. CALL US.

Peter Jackson, Moviegoers 2010

Stradella Road works with Peter Jackson for digital brand strategy, online-offline integration, and to maximize online dialogue on all Wingnut entertainment properties, including District 9 and upcoming titles The Lovely Bones, The Hobbit, and Tintin. Read the Press Release here…

We designed the Moviegoers 2010 research study to provide film marketers with actionable insights into how to best reach movie consumers given dramatic changes in technology use and media consumption. Download the Study here…

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In Praise of Real Time

A good friend recently posted the following bit of client interaction, where the client says to him, “We really like what Old Spice did with social media, but our legal department wants to be able to review and schedule all of our posts. Do you think that will slow us down any?”

Now, the Old Spice “Man Your Man Could Smell Like” campaign has an awful lot going for it—a sharp creative agency, spot-on broadcast work that went viral organically, charming and willing talent. Yet it was the real-time nature…

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