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News from Stradella Road

Stradella Road works with Oscar winner Peter Jackson on digital brand strategy, online-offline integration, and social media. Keep up with Peter and the production of The Hobbit via his Facebook Profile and The Hobbit Blog.

Stradella Road is proud to serve as co-producers of  the Variety Film Marketing Summit. Read more here and here.

We designed the Moviegoers 2010 study to answer key demographic and psychographic questions, and to provide film marketers with actionable insights into how to best reach consumers over the next decade. Download the study.

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Appssavvy and Adtivity

Great teams create strong outcomes… Four years ago we invested in Appssavvy because we believe that social actions generate effective branding and conversion opportunities for advertisers.

This week saw the announcement that Appssavvy has raised $7.1M to build out their “Adtivity” platform. This investment round included AOL Ventures along with existing investors True Ventures and the New York Times Co. and brings the total amount raised to $10.2 million…

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