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LORD OF THE RINGS. SNAKES ON A PLANE. WE MAY NOT HAVE INVENTED SOCIAL MEDIA, BUT WE’VE BEEN WORKING IN IT SINCE LONG BEFORE ANYONE CAME UP WITH THE NAME. |
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FEATURED WORK
 Peter Jackson, Moviegoers 2012Stradella Road works with Peter Jackson for digital brand strategy, online-offline integration, and to maximize online dialogue on all Wingnut entertainment properties, including District 9 and upcoming titles The Lovely Bones, The Hobbit, and Tintin. Read the Press Release here… We designed the Moviegoers 2010 research study to provide film marketers with actionable insights into how to best reach movie consumers given dramatic changes in technology use and media consumption. Download the Study here… |
FEATURED WORK
 Broadcast Film Critics AssociationStradella Road was engaged for marketing support by the Broadcast Film Critics Association (BFCA) for their annual Critics’ Choice Movie Awards on VH1. The BFCA had dual goals for the campaign: Driving awareness and capturing the attention of a younger audience. This raised a larger issue, as our MovieGoers 2010 study showed that the influence of professional critics on moviegoers has become less relevant than aggregated consumer sentiment, particularly among the younger consumer set… |
