Gordon is the founder and principal of Stradella Road and manages ongoing marketing initiatives for filmmaker/producer Peter Jackson and global 3D leader, RealD.

Recent engagements include work with Intuit, VH1 and the Broadcast Film Critics Association, Allied Integrated Marketing, and studio partners Sony, Paramount, and Warner Bros.  Additionally, Stradella Road led a research consortium of clients that included Google, Yahoo, Microsoft, AOL and Facebook.

As Executive Vice President of New Media and Integrated Marketing at New Line Cinema, Gordon created cross-divisional integrated campaigns for over two hundred movie titles, including The Lord of the Rings Trilogy, the Austin Powers and Blade franchises, broad hits such as Wedding Crashers, The Notebook, Boogie Nights, Sex and the City, and genre product including Snakes on a Plane.

Awarded Variety’s “Integrated Marketer of the Year Award;” Gordon has served on the Time Warner Research Council, as a member of the Board of Governors at the Producers Guild of America NMC and The American Television Academy of Arts and Sciences.

A frequent industry speaker, Gordon most recently provided insights for Digital Hollywood, Produced By for The Producers Guild of America, and Advertising Specialty Institute’s Power Summit.