Stradella Road delivers actionable branding, marketing, and sales strategy for an eclectic roster of clients to support their business goals.

The heart of what we do is this: We help clients identify the things that matter most to their audience via business and consumer insight, and leverage these connection points through memorable storytelling and interactive experiences.

As a small and nimble consultancy, our approach varies with our client’s needs—some mine our deep business and creative experience, some use us as get-it-done outsourced staff, and, for some, we play the role of trusted advisor and impartial third-party voice.

Recent examples of our work include:

• Helping a client to turn around a slow decline that was sapping the company’s vitality by expanding their services and client base, and re-energizing their staff.
• Transforming a start-up with a promising business plan into a market-ready business by identifying and setting up key meetings, and producing customized presentation materials.
• Taking a client’s game to the next level with a customer survey and SWOT Analysis, followed by revising their Marketing Brief and fine-tuning their sales materials.
• Building a bigger audience and ongoing relevance for a traditional media organization looking to use Social Media to attract younger, digital savvy demos.

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GENERAL MARKETING SUPPORT

Brand Tune Up: We help refine audience profiling and targeting, brand positioning and messaging.

Case Study: RealD 3D in-theaters branding

Campaign Strategy and Tactical Execution: We merge the business strategy of a consultancy with creativity of an agency to develop integrated Big Campaign Ideas and fresh media/message combinations that work.

Case Study: Lord of the Rings

Media Strategy: We make sense of the fragmented media environment for clients and deliver a streamlined, effective approach to getting the most bang for your media dollars.

Presentation Development: We write, edit and design memorable presentations that capture Big Ideas, tell meaningful brand stories, and build relationships with an efficient and memorable style.

Research: We craft research initiatives, presentations, and insights for entertainment and related clients.

Case Study: Download the Moviegoers 2010 study.

Strategic Training & Education: We help prepare client teams and senior management for the challenges they face in digital media integration.

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SOCIAL MEDIA

Stradella Road can help your company overcome obstacles, reduce risk, and thrive in Social Media. We build Social Media strategy in five steps.

1. Assessment & Diagnosis: Carefully define the target consumer set and understand what drives them, incorporating personas, psychographics, and life-stage segmentation.

2. Activation & Distribution Strategies: Our campaigns are built on the principles that add value in social communities—Accessibility, Authenticity, Immediacy, and Personalization. Our distribution emphasizes the Fast and the Flexible.

3. Internal Process/Training: Transitioning from a central “push” marketing model to a collaborative one invites in new types of customers who are increasingly active and demanding. This in turn, requires companies to meet these new needs via a more active, engaged, and skillful staff.

4. Awareness & Advocacy Platforms: Our approach tightly entwines Earned Media with Social Media in order to deliver vastly greater speed, and depth of distribution than traditional Paid Media can.

5. Evaluate, Optimize, Evolve: Our approach can be used to incubate, test, and optimize creative concepts, products, and services. Our monitoring and metrics systems identify which triggers and actions achieve real results, and our modular, systematic messaging approach allows space for feedback and evolution.

Case Study: Peter Jackson at ComicCon 09

Case Study: Broadcast Film Critics Association.

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BRANDED & VIRAL ENTERTAINMENT

It’s all about nailing the brand essence and being memorable, often in the face of challenging budgets and legal departments. Below are some of our greatest hits.

Semi Pro Hot Talk

Harold & Kumar ”Stoned Dubya”

Call From Sam Jackson (sample audio)

Snakes On A Plane, “All Your Snakes Are Belong To Us”

Jack Black on Piracy

Tenacious D Hell O’Clock News

Jim Carrey on the 23 Enigma

Be Kind Rewind, Sweded Trailer

Robocop Sweded

Be Kind Rewind, Rubic’s Cube

Take The Lead AddictiveTV Remix

Shoot Em Up (Animated Pitch)