Appssavvy and Adtivity

Great teams create strong outcomes… Four years ago we invested in Appssavvy because we believe that social actions generate effective branding and conversion opportunities for advertisers.

This week saw the announcement that Appssavvy has raised $7.1M to build out their “Adtivity” platform. This investment round included AOL Ventures along with existing investors True Ventures and the New York Times Co. and brings the total amount raised to $10.2 million.

Adtivity initiates ad delivery upon user activity and engagement with content. As CEO Chris Cunningham says, “The future of how publishers build games and communities is not around page views and impressions.”

AdAge notes that the technology is being used by 74 publishers including Disney and social-gaming companies CrowdStar, OMGPOP and Arkadium. Brand advertisers including American Express, Chase and Coca-Cola have run campaigns using the platform.

Congratulations to Chris and his great team.