Being Good at Social Media is Like Being a Great Friend

There is so much noise and buzz about social media these days, it can be tough to put it in perspective. At its most simple form, social media tools enable a shift from large-scale, one-way communications (the good old days) and large-scale, two-way communications. The strategies, tactics and realities can get complicated, so perhaps we can simplify the discussion. Let’s pretend for a moment, your brand/company is a single human being… and that human being is someone’s friend…