How Do I Like Thee?

Quick: What’s a four-letter word for Trojan Horse? How about Facebook’s “Like” button? Yes, it’s a big piece of a big play for social media dominance, but… practically speaking, what does it all mean?

Bottom line, Like means different things to different people. And that’s the rub. Whether called Like or Fan, Facebook head counts quickly became one of those numbers marketers tended to both publicly tout and privately ridicule. 162,917 people are fans of Paris Hilton! 53,361 raised their hands for the Toyota Prius! 7,721 are pro Peanut Butter! …