Men, Women & Marketers

Couldn’t help but note a certain disparity of sophistication between some marketing materials that recently caught our eye, one aimed at women, one at men. The former was for what has to be one of the more tone-challenging categories, tampons. With its direct, intelligent approach to marketing-savvy young women. the “Why are tampon ads so obnoxious” campaign for U by Kotex feels on target, timely, and inspired by the attitude of your smarter viral videos.

And for the men? Well…