RealD In-Theaters Branding

RealD is the global leader in 3D technology, leveraging 30 years of expertise to create the most stunningly realistic and enjoyable digital 3D experience in theaters worldwide. The company has captured about 90% of the U.S. market for 3D systems for movie theaters and DreamWorks Chief Executive Jeffrey Katzenberg has said of the company: “I don’t think there’s anybody who has done more or worked harder to develop the exhibition side of this new platform.”

Stradella Road is working with RealD to help build a higher consumer profile to complement their great success with exhibitors. Key elements of this ongoing work include the company’s first theatrical trailer, which screens in 3D prior to 3D feature films, and an in-theaters poster.

You can view the trailer here—not quite the full 3D spectacle, but in a respectable 2D HD format.