SOCIAL MEDIA MARKETING & INTEGRATION
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Get Your PopeCorn… The Vatican Goes Social
Nick Vivarelli in Daily Variety reported today that the Vatican has launched a YouTube channel, www.youtube.com/vaticanit. I honestly would not call the content riveting but I applaud the new Vatican initiative.
I personally think that Chris DeCeasar at YouTube should reach out to have the 81-year-old pontiff host YouTube Live ‘09. I would like to see Benedict XVI mix-it-up with Tay Zonday and BeardyMan.
More importantly, the Variety story also noted that The Pope called the Internet a “gift to humanity” and praised the benefits of social networking sites like Facebook and MySpace in forging friendships, though he also cautioned that “obsessive” on-line social interaction could lead to isolation.
I hope people are paying attention. This is a very strong validation of social media and the Internet as a medium. I do not expect the pontiff’s statements to drive pricing on tech stocks; however, the sales teams at social networks should genuflect, say two Hail Mary’s and promise not to view any more salacious content online until their next confession.
I can’t wait for the Sequel…
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