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This post is part of an ongoing series Countdown to Super Bowl: A Crash Course In Marketing Integration. This post marks “T minus 18 days and counting.”
The Premise:
Your boss proudly announces that a fantastic deal on a Super Bowl spot just opened up. Bottom line? You have just weeks to execute a massive integrated campaign. Read our ongoing series to ensure that, when this sort of mad, high-stakes scramble happens to you, you’ll be on your game.
Social Media
If you have to ask “how do we tackle this social media stuff?” and “what can we build from scratch to leverage for this campaign?” at this point, well, basically you’re screwed.
Listen gang, social media takes time! Then again, you’re not living in a (very very deep and remote) cave, are you? So odds are you already have at least a basic social marketing strategy. At this late date, there’s little choice but to take stock of your existing social touch points, profiles, widgets, what have you. This is not the time to overreach. Use the channels already established with your customers and give them an action to perform that ties into your campaign objectives: Tell A Friend! Comment! Co-create content! Enter Now! The key is activation, and with activation, monitoring the community and gauging effectiveness.
…to be continued – next, Engage Your Consumer with Co-Created Content
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